Friday, 24 April 2015

Regulatory Bodies

There are many different smaller sectors in the media industry. Each of these has it's own regulatory body in order to keep everything published legally and ethically acceptable.

BBFC:
The British Board of Film Classification is an organisation which is not under the control of the government, which is responsible for rating the films and video games which are ought to be released in Britain.
The BBFC are able to cut shots from films before they are publicly released, and if a film is too obscene throughout the whole film they can even turn it down, causing it not to be released.

The sole purpose is to protect minors, so they don't see anything harmful or anything shocking which could affect them in the future, that's why there are age ratings. 

OFCOM:

The Office of Communications is responsible for quite a lot of areas in the media industry. Including:
  • TV
  • Radio
  • Postal Services
  • Mobiles
  • Fixed land line telecommunication
Ofcom doesn't actually watch or listen to any show before it is broadcast, as there is too much content to review before airing it and it would be near impossible to review it all before its aired.
The company puts their trust in the producers of the show hoping that they will follow all the guidelines and won't be breaching anything. If, however, after a show is aired a member of the public has a complaint, they will contact Ofcom, which will take action to review the show if multiple complaints are received for the same show. If the show does breach any of the Ofcom guidelines then penalties and charges to the producers and show can be placed.

IPSO

In December of 2011 the PCC failed to acknowledge that anything was happening with the phone hacking scandal and did little to nothing about it, because of this, the Independent Press Standards Organisation took over.
The IPSO is in charge of regulating the newspaper and magazine industry. Similarly to Ofcom, if any complaints are received for a publication then the IPSO can take action and fine and penalty the editor of the newspaper or magazine. Individual complaints however, will be adjudicated by the Complaints Committee.

ASA

The Advertising Standards Authority is responsible for all the advertisement across British media, this includes Tv, Radio, Billboards etc.
The ASA makes sure that all the advertisements are legitimate and don't contain any false information or false advertising. It is also up to them to decide whether an ad can cause harm and offence or breaches any of the advertising codes.
In 2014, over 19,000 adverts were investigated by the ASA, of which approximately 4,000 were forced to be withdrawn or had to be changed to meet the regulations and guidelines of the ASA.















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